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SELECTED PROJECTS
CREATIVE PORTFOLIO BY JEREMY PAUL


MEDICINE MAMA



Medicine Mama – a line of small batch, all-natural and organic products – was looking to conduct a complete brand overhaul. In addition to creating a modern, updated visual approach and package designs, a direct, open and honest tone-of-voice was developed.

SERVICES:

Creative Direction & Production
Photo Direction
Brand Voice
Brand Strategy
Casting
Visual Content Development

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solhouse 6035

Solhouse 6035 is a 50-story residential development in Burnaby, BC. Developed by Bosa Properties and designed by renowned architecture firm Gensler.
Inspired by nature’s harmonies, Solhouse provides a respite from an ‘always-on’ world. This balance of nature and structure influenced the creation of marketing materials where natural materials and calming lines meet refined attention to detail.

SERVICES:
Creative Direction & Production
Marketing Materials
Enviromental Design
Campaign
Brand Strategy
Talent Management

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JEMS

Condoms have become overwhelming and confusing. There are too many options, too many unlisted and toxic ingredients, too many unnecessary features, and they are almost always talking to men. Jems is rooted in the belief that choosing a condom shouldn’t be a barrier to safer sex, and everyone should have access to choices that fit who they are.

SERVICES:

Creative Direction & Production
Marketing Materials
Envorimental Design
Campaign
Brand Strategy
Talent Management

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PAT McGRATH LABS

Pat McGrath Labs was looking to create a campaign for her new bronzer line. Divine Bronzer became the first campaign ever created by an outside agency for the brand. This campaign translated Pat’s inspiration into a cohesive video-first world, from tease to launch, with all assets created in-house.

SERVICES:

Creative Direction & Production
Photo Direction
Campaign Sound
Video Direction
Social Media

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QÍQÍ


 
Qíqí is a line of hair texturizing and straightening products. Targeting both professional and consumer markets. The founders wanted to reinvent the brand and stir up the haircare space.

SERVICES:

Creative Direction & Production
Photo Direction
Campaign
Video Direction
Social Media

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Virgil Abloh:
Cutting Room Floor


Cutting Room Floor was an exhibition at SSENSE Montreal aimed to provide a glimpse into Abloh's creative process by recreating his personal Chicago studio down to the very pen he used. Merely a month after his first show as Creative Director of Louis Vuitton, the event welcomed fans from far and wide to experience the installation and be part of something bigger.

SERVICES:

Creative Production
Experiential Design
Exhibition Curation
Visual Merchandising
Social Media
Talent Management

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